O.H.S Taster Session
Tasting sessions have been underway for O.H.S Hydration Tablets, since its launch in July 2014. Consumers at busy retail outlets including Agha’s, Time Medicos, Farids Dolmen, Farids Ocean & Bin Hashim are given a taste of delicious lemon, blackcurrant & Strawberry O.H.S. The aim of the sampling activity fulfills multiple purposes including trial generation and product awareness for O.H.S. The O.H.S marketing team interacts with consumers to explain the importance of staying hydrated and using O.H.S to fulfill daily hydration needs. Besides, special marketing leaflets have been shared with consumers. These leaflets appeal to the different consumer segments and address the need for hydration for healthy cognitive ability in children, hydration for radiant skin in younger females and hydration for delivery of superior sports performance.